Sentinel Systems GroupBuilt in Public — Sentinel WayneWatley 2.0 — In Progress
Real Rebuild. Real Camera. Real Results.

I'm rebuilding my
insurance agencyon camera.

Eight months ago I started over. New systems. New processes. New accountability. Every decision, every result, every mistake — documented in public. No theory. No generic advice. Just a real agency being rebuilt so you can see exactly what these tools do when someone actually uses them.

8Months In
14K+Views
100%Real Results

No spam. No selling. Just the rebuild — every step, every result.

You're in. Watch for updates from Wayne.
Wayne WatleyWayne Watley
What you'll follow
01
The Real Numbers
Cash runway models, retention rates, bonus structures. The financial reality of rebuilding a small agency — not the highlight reel.
02
Systems That Work
Role clarity, SOPs, accountability structures, AMS automation. Every system we build gets tested in a real operating agency first.
03
What Comes Next
Sentinel Systems Group — the consulting firm being built from this proof of concept. Follow the rebuild, get early access to everything that follows.
Who
is
Wayne?

I own Watley Insurance Group in Shreveport, Louisiana. Eight months ago I started a complete operational rebuild — new roles, new documentation, new accountability, new financial discipline. I called it Watley 2.0.

Instead of doing it quietly, I decided to film it. Every system. Every result. Every time something didn't work the way I thought it would. That became the Built in Public channel.

The end goal is Sentinel Systems Group — a governance and systems consulting firm built on the proof that the methodology actually works. You're watching it get built right now.

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Systems. Process. Execution.